How to Increase Your Website Traffic Free

Monday, July 14, 2008

How to Increase Your Website Traffic Free

Many surfers use the Google or Alexa bar that integrates into their web browsers which consequently makes it easier for them to search and navigate through Internet. However, how many have the “overall page rank” indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.

For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.

First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.

Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.

At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.

One of the best things you can do is add a Site Map. Google and other search engines love them! It their robots/spiders find your pages and properly index them. I have found an easy and free way to do this. Download Google's Free Site Map Generator here.

http://www.google.com/webmasters/sitemaps/docs/en/sitemap-generator.html#download

Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that “La vita e bella.”

4 comments:

Louie said...

Speaking of free traffic, I am a member of Entrecard. It's a community of bloggers where you can advertise on each other's sites for free. It started as a traffic generator and it turned out to be a social networking site for bloggers. You get credits from people who advertise on your site which you can use to advertise on other sites. The forum's page is another traffic generator. Just join conversations and they will go to your site to make a drop on your widget which also gives you traffic and credits.

Anyway just sharing some info here. Thanks for the comment and visit soon.

Rob Myrick said...

Thanks for visiting my blog earlier at http://forteprops.wordpress.com. I just visited your site and it's just what I needed because I'm trying to optimize my site and blog for affiliate marketing purposes. I need a lot of help in this area to get my site up to speed. Anyway, keep up the good posts...

Rob Myrick

Anonymous said...

Alexa Internet, is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites.
Alexa collects information from users who have installed an “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links. It uses these data to form Alexa ranking. There is some controversy over how representative Alexa’s user base is of typical Internet behavior. If Alexa’s user base is a fair statistical sample of the internet user population, Alexa’s ranking should be quite accurate. A known source of bias is the self-selecting, opt-in nature of Alexa traffic tracking software installation, but the significance of this bias on rankings is not reported. Alexa ranking measures traffic ranking collected from Alexa toolbar users. High alexa ranking has no relationship with high google ranking, yahoo ranking, and etc.
Ranking in Alexa is significant as it can significantly increase your bargaining power when it comes to selling advertising on your site. If advertisers see that your site has a higher ranking, they are likely to think that they can sell more of their products and services by having a link on your site. This means that you can charge them higher fees for that link.

Tom said...

Great post. It's sometimes frustrating trying to get your site out there but when you start seeing results its a great feeling. Thanks for the great info, I'll be returning for more tips from you.